LGBTQ Internet Entrepreneur – founded GayWired.com in 1995 and subsequently created a network of sites including LesbiaNation.com, GaySports.com, GayBusinessWorld.com and GayMonkey.com, to name a few. Also created LGBTQ B-to-B sites GayLinkContent.com and GayMediaExpress.com. Having sold these sites in 2006, I am now focusing on PinkBananaMedia.com, helping companies large and small reach LGBTQ consumers online. My focus is online marketing, starting with the basics of banner ads and e-mail, but expanding into the more advanced world of blogs, social networking and online video, building a strategy that ties these components into an overall online marketing campaign, resulting in some of the best performance for my clients.
My goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the tried and tested methods of the past few years and merging these with some of the new, since “new” is where the eyeballs are continually migrating to on a daily basis. Some of our company’s specialties include programmatic and real-time bidding (RTB) ad buying in the LGBTQ online community; social media and SEO deep-dive analytics, optimizing your site and campaigns to the LGBTQ audience you are trying to reach.