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THE BUSINESS CASE FOR EQUALITY:
The Story of the United States National Gay & Lesbian Chamber of Commerce and how it is Impacting Gay & Lesbian Businesses and Professionals

Wednesday, July 15 - 2.40 PM - AXEL HOTEL

JUSTIN NELSON | Presidente y Co-Fundador :: NGLCC (Estados Unidos)
Co-fundador y Presidente de la National Gay and Lesbian Chamber of Commerce, con sede en Washington DC, US. En 2006 fue elegido uno de los 25 líderes hombres por Instinct Magazine.

CHANCE MITCHELL | CEO y Co-Fundador :: NGLCC (Estados Unidos)
Co-fundador y CEO de la National Gay and Lesbian Chamber of Commerce con sede en Washington DC, US. Fue nombrado en Diciembre 2002 por OUT Magazine´s "Top 100 Greatest Gay Succes Stories".

In this session you will hear from the co-founders of the U.S. National Gay & Lesbian Chamber of Commerce (NGLCC) as they discuss the background on how the organization was founded, programs that have been developed, initiatives that are helping gay owned businesses connect with major corporations through LGBT supplier diversity, and how the organization is making a major impact in the public policy arena, from the U.S. Congress to the Obama Administration.

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INTERNATIONAL GAY & LESBIAN CHAMBER OF COMMERCE
Supporting the advancement of the LGBT business community globally and building bridges between the LGBT and non-LGBT business communities

Wednesday, July 15 - 2.40 PM - AXEL HOTEL

PASCAL LÉPINE | Secretario General :: IGLCC (Canadá)
He is the Secretary General for the International Gay & Lesbian Chamber of Commerce, the world’s leading international LGBT business network with membership that spans three continents.

This presentation will be offering a brief history of the movement of LGBT Chambers of Commerce and how it evolved to the creation of the International Gay & Lesbian Chamber of Commerce (IGLCC), the highest level of LGBT business organizations worldwide.
The focus of the presentation will touch on how much the LGBT business community has contributed to the general well being of the community at large, and most specific how the contribution of the economic movement is able to help advance LGBT rights throughout the world.
A few examples of the economic power of the LGBT community will be shared, including some data from the exclusive market study commissioned by the IGLCC in 2008 to reflect its 14 member countries.

In conclusion, the presentation will highlight some of the challenges involving the LGBT business community, which concentrate on how to make uniform the LGBT practices and polices from major multinational corporations

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Social Network and Web 2.0
Marketing to the GLBT Community

Wednesday, July 15 - 6.00 PM - AXEL HOTEL

MATT SKALLERUD | President :: PINK BANANA MEDIA. (US)
Began his career in the gay & lesbian marketplace when he founded GayWired.com. He successfully led GayWired.com, LesbiaNation.com and QTMagazine.com (gay travel site). Having sold these sites, his focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community.

We will be showing you some of the current trends in making outreach to consumers using the latest Web 2.0 tools including MySpace, FaceBook, Twitter, Blogs, YouTube, RSS/XML and more. Find out how and why other companies are utilizing these technologies to get the word out to consumers online, and learn more about some of the unique opportunities in the GLBT Web 2.0 space in targeting gays & lesbians online

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"AXEL HOTELS", A STORY OF SUCCESS, "Heterofriendly" the concept.

JUAN JULIA | President :: AXEL Corp. (Spain)
Mr. Julia is the founder of the Axel chain of Hotels. With their flagship Hotel in Barcelona and now two brand new hotels in Buenos Aires and Berlin, he is successfully working in the expansion of his chain around the world.
He was awarded with the “Entrepreneur of the Year” award in 2008 by the Chamber of International Gay Commerce in Montreal, Canada, and in 2009 he received the award from the IGLTA (International Gay & Lesbian Travel Association) in recognition for his commitment to our segment and his life-time achievements.

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GLBT TOURISM
Destination Positioning in the GLBT Segment
Case Study: Miami & the Beaches

Wednesday, July 15 - 4.20 PM - AXEL HOTEL

GEORGE NEARY | Cultural Tourism Associate Vicepresident:: GREATER MIAMI CONVENTION & VISITORS BUREAU. (US)
George Neary has been associate vice president of cultural tourism for the Greater Miami Convention Bureau since 1998. He is in charge of the creation and implementation of a new arts and cultural program for Miami-Dade County. He directs promotional programs which encourage and increase visitor attendance at local cultural events and attractions. His job also includes creating connections and partnerships between Greater Miami businesses and the arts community.

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TARGETING THE INTERNATIONAL
LGBT MARKET
with Successes from LAN Airlines

STEVE ROTH | Principal & Founder :: OutThink Partners. Consultant :: LAN Airlines (US)
Steve Roth is principal and founder of OutThink Partners, an independent communications and marketing agency specializing in integrated, strategic solutions, with a focus on the travel and tourism industries and the gay and lesbian market.  Clients have included Atlantis Events, the world's largest company specializing in all-gay vacations; RSVP Vacations, the original gay cruise company; LAN Airlines; and other travel-related companies.

The worldwide lesbian, gay, bisexual and transgender (LGBT) travel market is a huge and growing market. It is estimated that the size of this market is more than US$ 70 billion in the United States alone (CMI research). More and more companies and organizations from across the travel industry have begun to target this lucrative market.
But attracting LGBT travelers to Argentina from international markets such as the United States requires knowledge of and experience with consumers in those market.
Steve Roth will share some insights on how to most effectively target the international LGBT market, and will share some early successes from LAN Airlines, which recently began working in this market.

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GLBT BRAZIL,
How to target GLBT Tourism from Brazil

Wednesday, July 15 - 4.20 PM - AXEL HOTEL

 

CLOVIS CASEMIRO | GLBT Sales Manager :: TAM Viagens. (Brazil)
Mr. Casemiro is the Ambassador to Brazil for the IGLTA and GLBT Sales Manager for TAM Viagens, located in Sao Paulo, Brazil. He is the major force responsible for their company –one of the most important in tourism in Brazil, and subsidiary of TAM Airlines- joining the gay & lesbian tourism market both in a local and international scale..

TALMIR DUARTE | Vicepresidente :: ABRAT GLS (Brasil)
Es Director de la Pousada Natur Campeche en el estado de SC, Brasil. Vicepresidente de la Asociación Brasileña de Turismo GLBT, y miembro de la Asociacion Catarinense de Emprendedores del Turismo GLBT responsable de la Parada Gay de Florianópolis.

MARTA DALLA CHIESA | Director for International Relations :: ABRAT GLS (Brasil)
Marta Dalla Chiesa is director of Brazil Ecojourneys, an inbound operator based in Florianopolis, Brazil. Currently is the Director for International Relations for the Brazilian Association of Gay & Lesbian Tourism (ABRAT-GLS) and the Vice-President of the LGBT Entrepeneurs Association of Santa Catarina (AEGLBTS- SC)..

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IGLTA
GAY TOURISM ON A
GLOBAL PERSPECTIVE

THURSDAY, JULY 16 - 3:45 PM - AXEL HOTEL

TOM NIBBIO | Global Ambassador :: International Gay & Lesbian Travel Association. (US)
Tom is responsible for overseeing IGLTA’s entire Global Sales Team which includes worldwide National & Regional Sales Reps and a European Sales Manager. Prior to working for IGLTA, Tom spent 6 years as the Midwest Tourism Sales Representative for Visit Florida. During his 20+ years in the travel industry he has also served as a travel agent, agency manager and regional manager

The objective of the course is to provide businesses, destinations and media outlets with a sincere appreciation for creating the best "ALL WELCOME!" environment possible for GLBT travelers worldwide, thus ensuring a safe and friendly leisure or business trip, and repeat business from this valuable market.

TIA, The Travel Industry Association (now known as USTA – United States Travel Association) estimates that 10% of all travelers are gay, lesbian, transgender or bisexual. Many of these travelers are not identified as GLBT travelers while traveling for business or even leisure. Therefore it is important to ALWAYS be welcoming to ALL travelers, leisure and business alike.

Seminar Topics Include:
• A quick history of Gay Tourism
• IGLTA’s resources
• Niches within this diverse market
• Justification for courting the GLBT traveler
• Travel research studies and methodology
• Supporting the needs of the GLBT traveler
• Good advertising/promotional practices
• Useful publications, media and websites
• Trusted endorsements for “Gay-Friendly” travel destinations or providers
• Top “Gay-Friendly” destinations

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GAY MARKETING
HOW TO GET IT RIGHT

THURSDAY, JULY 16 - 2:30 PM - AXEL HOTEL

IAN JOHNSON | CEO & Founder :: OUT NOW Consulting (London|Paris)
He is the founder of Out Now, and for almost two decades has been recognized globally as one of the world's foremost authorities on marketing to gay and lesbian customers.
Out Now has been relied upon by many of the world's leading brands including Barclays, Hilton, IBM, Toyota, KLM, Lufthansa, KLM and Citibank. With activities in a growing number countries -- including the US, UK, Netherlands, Belgium, France, Italy, Scandinavia and Australia -- Out Now fulfills a unique global agency vision as the leading local gay marketing specialists.

In this session:
Many companies now want the lesbian and gay market, but not many of them manage to understand and implement the most effective marketing approach. One of the pioneers of gay marketing, Ian Johnson, CEO of Out Now, has for two decades been responsible for developing award-winning gay and lesbian marketing campaigns for leading brand clients all over the world. Ian will present in-depth analysis of how to go about developing a gay marketing campaign from the outset. Learn what you need to do and what mistakes to avoid. Discover how to maximize your chances of success in the gay and lesbian market by learning from this recognized global expert, who works on the leading-edge of developing the world's most effective gay marketing campaigns

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